World Chess announces exclusive Official Vehicle Partner opportunities for 2018 and 2020 global events
World Chess, the commercial rights holder to the World Chess Championship, has today announced an exclusive partnership opportunity to become Official Vehicle Partner of the World Chess Championship event cycle for 2018 and 2020.
The vehicle partner will benefit from media exposure associated with one of the most popular global sporting events. World Chess Championship is the oldest World Championship in the world, and one of the most prestigious: during its history, there were only 16 World Champions. Global media regularly covers the Championship, reaching over 3.5 billion media contacts and over 30,000 media articles.
As World Chess further cements its brand as one of the biggest opportunities in sports marketing, this unique proposition is a very special opportunity for the auto-industry – enabling them reach some of the brightest minds on the planet, complimenting their drive to further embed themselves into the world of tech, and mathematical science.
Ilya Merenzon, the chief executive of World Chess, said: “Chess is about time, precision, speed, intelligence, and excellence — values shared by best automakers. We are looking forward to working with you to make your brand a part of the World Chess Championship and bring you millions of loyal ambassadors.”
World Chess is a prestigious brand in sports rights ownership – a gatekeeper to 600 million highly active chess fans, and over a third of the world’s population who admire the World Chess Championship title. Partner will become the Official Vehicle of the World Chess Championship Cycle, enabling the brand to establish strong association with universally-admired qualities, such as intelligence, innovation and success, and receive direct access to government and business leaders, cultural trendsetters, celebrities and 600 million fans audience.
London will be the host city for the World Chess Championship Match 2018, which will see the reigning champion, Norway's Magnus Carlsen defend his crown against the US’ Fabiano Caruana from 9th - 28th November. Caruana is the first American to challenge for the World Championship Title since triumph of Bobby Fischer against Boris Spassky (USSR) in 1972. This is one of the most significant and historical achievements for American chess in years. Covered by sports, business and culture media alike, the event will determine who is the smartest person in the world.
Over 10m people watched the live online broadcast of the games from the last Championship Match which took place in New York in November 2016. The World Chess Championship Match 2018 will be supported with live professional commentary available online in English, German, Russian and Spanish.
For a full list partner benefits and all the latest news on the 2018 World Chess Championship Match in London, please visit www.worldchess.com and follow the hashtag #LondonPlaysChess.
If you have any questions, please contact Daria Fedorova, fedorova@worldchess.com
Download additional information about the bid.
