World Chess Reveals Two New Striking Logo Designs for the London 2018 Championship Match

World Chess Reveals Two New Striking Logo Designs for the London 2018 Championship Match

Logo is provocative and stylish, just  like the host city, London-

20 December 2017 — Organisers of the World Chess Championship Match have revealed two new striking and pioneering logo designs for the event, ahead of the tournament’s arrival in London next year.


Following development with a range of artists and designers - the new key visuals have been created to symbolise the World Chess Championship Match’s iconic arrival into London, the design capital of the world. 

The Match, which many say defines who has the smartest mind on the planet, is now generating much wider appeal across multiple cultural touchpoints, including politics, business, and of course design. It is why the logos – created by award –winning studio Shuka - have been designed in this way, to reflect chess’s elevated popularity across the globe. 

To mark the design launch, fans around the world are now able to purchase their tickets for the event next year at this link: https://london2018.worldchess.com/. Limited edition official prints have also been released for sale today.

The logos will become familiar visuals in 2018 around London and also to the millions of fans expected to follow the event around the world. 

Taking place from 9-28 November 2018, the Match will feature the current World Chess Champion Magnus Carlsen defend his title against the challenger who will be determined during the Candidates Tournament in March. The world’s most prestigious chess tournament is to be the climax of a season of high-profile activity to extend the sport’s appeal among global audiences – and make 2018 the Year of Chess in the UK.

All eyes will be on the enigmatic Carlsen as he defends his title. A chess prodigy of exceptional talent, he became a grandmaster in 2004 at the age of just 13 years and 148 days – making him the third-youngest grandmaster in history. He is the highest-rated player in the world and in the history of chess, with a peak rating of 2881 in 2014, and is the subject of the critically acclaimed Netflix documentary “Magnus”.

Ilya Merenzon, CEO of World Chess, the commercial rights holder to the FIDE Chess Championship cycle, says: “We are delighted to launch our new striking logo designs for the 2018 World Championship Match in London. London has managed to reinvent itself from the old, classical and old-school to become the new capital for design. We are bringing chess to the city for the same reason – the sport is completely changing – it’s now on smartphones and is played by hundreds of millions across the globe.”

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